Whenever it comes to raising revenue, the NFL does a great job. For many years, the league has distanced itself from gambling and casinos. It penalized players and coaches for any type of involvement in illegal gambling.
As casinos pop up all over the place, the league is having second thoughts. They will now allow casino advertisements to a limited degree. They can appear on home stadium billboards, game-day programs and on radio broadcasts.
The NFL will get 5% of the revenue which they claim will be used to finance the league's "gambling education program". I was unaware that such a program existed.
Naturally, the league will try to sanitize the ads. Players and coaches are prohibited from appearing, as well as any team logos. The ads cannot show people gambling or use any words to entice them.
Ads will be limited to stadium concourses and upper bowl seating areas. To ensure their image isn't damage, the league will not allow the ads to be seen during television broadcasts. They don't want the public to think that they have compromised their principles.
To paraphrase a quote from the late Al Davis: "Just keep streaming money, baby".
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