Sports teams sell the naming rights to stadiums for huge amounts of money. The Pats did it with Gillette Stadium after they ended the contract as CMGI Field. Both of these names have a nice ring to them. I think when you name it after a person, the words flow better. CMGI is a defunct company while the razor maker bares the name of its founder, King Gillette.
The Superdome is following the lead of other sports arena and renaming themselves the Mercedes-Benz Superdome. They are naming it after a car brand.
The dome is owned by the state of Louisiana, but the New Orleans Saints have the authority to sell the naming rights. They have a lease on the stadium through 2025.
The price for the 10 year naming rights was not disclosed, but the car company must have paid top dollar for naming a facility that has been the site of numerous high-profile sporting and political events.
At least it doesn't have one of those horrible sounding .com names like they have for college football bowl games.
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