It's always a big deal for players to get featured on the cover of Madden Football which has been around since 1988. This year's video game will feature Tom Brady and Patrick Mahomes.
All players and coaches who are members of their respective unions receive royalty payments for the use of their image by EA Sports.
Coach Belichick isn't a member of the coach's union and has not been part of the game since 2005. It has forced EA to use randomly named characters in his place such as Chad Masters, Josh Moore, Griffin Murphy, Hal Ophamer and the generic "NE Coach". The graphic likeness has a striking resemblance to former front office guy Mike Lombardi.
Belichick has never discussed his reason for opting out and leaving money on the table.
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