Back in 2007 when Michael Vick was in the depths of his legal problems, NIKE severed their contractual relationship with him. It cost Vick millions of dollars in lost endorsements.
After two seasons in his NFL return, NIKE announced that they will be involved with Vick again. This is unprecedented among companies who have dropped clients because of legal problems.
Vick is playing to the level before his legal problems. NIKE must realize there is money to be made with Vick. His number #7 jersey with the Philadelphia Eagles was the 6th most popular selling shirt among fans.
NIKE wants to ensure that they are part of this money making machine.
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