Wednesday, July 20, 2011

Marketing Meaningless Games

There are too many college football bowl games. It gets to the point where a pair of mediocre teams are playing in meaningless games. A great example is the Pinstripe Bowl to be played in Yankee Stadium on December 30.

It will be a classic match-up between the fourth-place Big East team against the seventh-best in the Big 12. To combat potential soft sales, the game will be packaged with the Nov 30th contest between Rutgers and Army. Fans will be forced to buy tickets for both games or none at all.

This seems like a rather heavy handed type of marketing. Fans should be able to attend their game of choice. If a game can't sell enough tickets on its own merit, it should be allowed to meet its own demise.

If the Pinstripe Bowl is not played, nobody will miss it except the players, coaches and their families.

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