Telling Lies On Ratings

The NFL knows it must address the downward spiral of television ratings. They blame it on a variety of reasons, including the recent election.

Nothing stops them from telling lies to the public. They claim they will look into making games shorter by having fewer timeouts and commercials. Who are they kidding? The commercials drive the revenue stream that they so covet. How can they control timeouts with all of the replays and injuries?

They say things to pander to the public. They won't admit that many of the marque games are between teams with mediocre records and don't feature the stars of the league.

They are so worried about having to give back money to the sponsors because the ratings were not what they were guaranteed to be.