Easy For Richie

Grammy Award winner Lionel Richie hit the jackpot when he teamed up with Peyton Manning to endorse Direct TV NFL Sunday. They already have multiple commercials on television and the internet.

Manning will do very well in retirement with his endorsements. It's a great opportunity for Richie to parody his song "Easy" to "Peyton On Sunday Morning". It's a brilliant marketing campaign that will make money for both of them.