For the last few years, league owners have debated whether to allow companies to place their logos on game jerseys for a price. Over a three year period, the league could capture and estimated $200 million in revenue.
This would give the league a "NASCAR" look. Soccer leagues do it in Europe, but there would be an outrage from a number of different sources.
Fans have indicated that they don't want it. Broadcasters would have a more difficult time identifying players. Even the advertisers that pay for network ad spots are skeptical. Their competitor's logo could be on a game jersey at the same time one of their commercials is airing.
Some teams, including the Pats, already sport a logo on their practice jersey. Every press conference features a banner with the team's logo and a sponsor.
I could see putting one logo on a game jersey if it had to be done, but don't give the fans the NASCAR look. The NFL has too much tradition for that.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.