Bad Ratings

The NFL big-shots continue to wonder why their television ratings keep falling. Monday night is down 29%, Sunday 19% and Thursday 18%. They like to cite the presidential election and fans being angry with Colin Kaepernick for sitting during the National Anthem, but the problem is rooted deeper than that.

The league is at the saturation point of mediocre match-ups in prime time. Networks pay $45 million for each Thursday night game, but they often feature teams with losing records and no marque players.

Consumers will not buy a product just because it's there. The NFL needs to have star players and "can't miss" games. They are lacking in both right now. They want to see Brady and Manning and not the stuff they try to sell now.